The Petes have teamed up with the Peterborough Northumberland Crime Stoppers, Peterborough County-City Health Unit, and the Canadian Mental Health Association Kids on the Block program to visit local schools and open a dialogue with students on various important topics.
In honour of World No Tobacco Day 2015, The VIBE Crew in Belleville picked up 2233 cigarette butts. They covered the farmers market, main streets downtown, the bus stop, and a local park.
This LML journey was a pilot project with Kemptville youth using Urban Arts mediums to creatively express their love of life...tobacco free!
The 9 weekly workshops were held at a local youth centre with a group of grade 7 & 8 students. After engaging the youth with the LML framework we had some great discussions on how tobacco impacts our lives. Armed with the knowledge of how tobacco marketing manipulates young people, and how the tobacco industry negatively affects our physical & mental health and our environment, the youth then explored the 3 urban arts genres of hip hop dance, graffiti art and the spoken word. We had three amazing art educators come and work with the youth in each of those fields.
Along with 16 000 other youth in attendance who had contributed 14.6 million hrs to each of their individual causes... Love My Life was there to take in the day. Thank you to all the young people who share their passions through Love My Life!
Here are a few key message from the day...
Tett Creativity Studio artist, Barb Danielewski, has paired with Erin Vretteas, the youth engagement advisor for KFL&A Public Health who is involved in bringing the Love my Life campaign to the area – a campaign aimed at keeping teens tobacco free.
The result of this pairing is an innovative “culture jamming” project taking place at the Tett
Culture Jamming is a form of social and political activism where re-imagined advertising, news stories, logos and labels are created to draw attention to the ways in which large corporations and governments control and distort the information in their communications in order to promote their own agendas. Engaging youth in this endeavour serves as a way to promote both creative and critical thinking.